We are a leading fast-moving consumer goods (“FMCG”) company headquartered out of Kolkata with interests in packaged, dairy, and fresh food products. Our comprehensive range of products span across various brands and categories with more than 90 SKUs, and a presence across the value chain in the fresh, frozen and ambient long shelf life food product categories.
Our Products
Our products cater to the ‘needs’ and the ‘wants’ of our consumers by satisfying their daily nutrition needs and delighting them with our range of indulgent and “on-the-go” products. Our “ready-to-eat” and “ready-to-cook” products facilitate ease of cooking for our consumers.Almost 60-65% of the total population of East and North East region constitutes the core consuming class for packaged food, dairy and other food and grocery items
Our packaged foods & beverage segment primarily involves the manufacturing, packaging, marketing, distribution of products which include (i) “Frooti” or “Appy” or “B Fizz” or “Appy Fizz” or “Bailley” or “Smoodh” which are licensed to us pursuant to various franchisee agreements entered into with Parle Agro Private Limited (“Parle Agro”); and (ii) “ready-to-cook” and frozen food under “Keventer” brand.
Our dairy & fresh segment primarily involves (i) sourcing, processing, marketing, distribution and sale of pouch milk, pouch curd, ice-cream, set-curd, UHT milk, milkshakes and lassi under the “Metro” and “Keventer” brands; and (ii) sourcing, ripening, distribution, branding and sale of bananas under the “Keventer” brand.
Our Packaged Food & Beverages Brands
Our Dairy & Fresh Food Brands
